A rights holder in the food products segment discovered that counterfeits were reaching the market under its brand. Beyond the direct loss of revenue, counterfeit food carries a reputational blow and — due to violations of sanitary standards — a direct risk to consumer health.
The rights holder could not act alone: real enforcement requires the powers of state authorities and a sound legal framework.
“Only a combination of the rights holder, customs and police works against organized counterfeiting — separately each is powerless.”
Batches of counterfeit packaging and finished products were seized, and illegal circulation under the client's brand was stopped.
The rights holder protected both revenue and — no less important — consumer trust in the brand.
Case details have been changed or anonymized to preserve client confidentiality.
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